Paid Media
Content Creation
Lurking Class
Work
Building a Paid Media Operating Model for Scalable Performance
Lurking Class kept creative control but lacked consistent monitoring, testing rigor, and optimization structure. Marlin rebuilt the performance operating model across Meta and Google — turning strong creative into scalable, measurable growth.
Lurking Class
2026
Paid Media, Content, Strategy
The process
A new way to manage notes.
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